Goal
Validate small product ideas quickly using existing platforms and focus energy on marketing and iteration.
Approach
- Platform: Shopify with adapted marketplace themes; minimal code, speed to launch.
- Apps: payment, fulfillment, basic automation (email/cart recovery) where useful.
- Marketing: short‑form content and streaming to drive traffic (platform‑specific creatives).
- Analytics: campaign UTMs and dashboards to spot winners and drop underperformers fast.
Stack
Shopify storefront → payment + fulfillment apps → analytics (UTM‑based tracking). Lightweight content pipeline for promos.
Results
Repeatedly launched, measured, and iterated small stores. Learned fast product validation, creative testing, and ops hygiene for low‑overhead e‑commerce.